I use this Sony HVR-Z1U pro HDV camera for shooting the interviews. I also use…

Final Cut Pro 6 for editing and color correction.

Soundtrack Pro 2 for audio sweetening.

…and Flash encoding software by On2.com.
As well as other professional software, as needed.


High Definition for Web Video
Web videos look best when they've been shot in the high definition (HD) format instead of the standard definition (SD) format. This is because the SD format has 525 lines of resolution whereas the HD format has 1080 lines of resolution. The SD format is great for home tube-based TVs, but for the typical computer monitor—which has a much higher resolution than a home TV—the HD format looks better. Many advertisers, PR companies and even production companies are still shooting their web videos with broadcast quality SD cameras because they think that shooting with a "broadcast quality" SD camera will produce better video results. However, a properly lit interview shot with a 3-chip professional HDV camera (which shoots compressed HD video) will outperform a broadcast quality SD camera simply because the HDV camera is higher resolution. My interviews are shot with the Sony HVR-Z1U, and for this reason you will find that my videos are some of the best looking videos on the web.

Editing and Color Correction
I use Final Cut Pro 6—a broadcast quality editing software—for editing and color correction to ensure that my interviews look their best.

Sound Sweetening
I use Sountrack Pro 2—a professional audio editing software—to make sure that the voice of the interviewee is its very best on the web. When people talk, they tend to get louder at times and softer at times. If these highs and lows are not evened out, the louder parts will cause the softer parts to be really low and difficult to hear. For this reason, I "even out" the audio levels on all interviews. I remove much of the low frequency so that small computer speakers don't rumble and distort. I also "normalize" the levels so that the voice will be as loud as possible without distortion. It's an involved and time consuming process that pays off when viewers are able to pay attention because they easily understand the interviewee.

Encoding For The Web
The final edited video must be encoded (downsized) for upload to video sharing sites. That encode is different from an encode which would be for direct placement on a non video sharing web site. I've perfected the encoding process so that each type of encode is at its best for both video quality and streaming speed (which is related to a person's connection speed). See more about various video formats on my Video Player Formats page.