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Raw Food Made Easy DVD - Flash 9 Embed
The above video footage is one recipe (of eleven) from the Raw Food Made Easy DVD I produced. The footage was shot in the standard definition format because its primary purpose was for the DVD. Although the footage doesn't look as good as high definition video found elsewhere on this web site, the above footage looks great on a home TV. I used Flash 9 for the encode (see Video Player Formats).

Raw Food Made Easy DVD - YouTube Embed
Same video as the top one, but streaming over from YouTube. Note the "HQ" that pops up when the video first loads. Click that—it's new, and makes a huge difference in quality for embedded videos. Although a high definition video does look better on the Internet, a standard definition video will work as well. Take a look at this video on YouTube. Note the many 5-star ratings, as well as the positive comments—all of which can help sell more copies of the DVD.

DVD Making: Planning and Attention to Detail
The production of the Raw Food Made Easy DVD was planned out to just about every possible detail prior to shooting. This included, but wasn't limited to:
• Two assistants to help Jenny with the food prep
• Wardrobe: chosen by a wardrobe stylist
• Script: created and approved prior to shooting
• Props: the props behind her were purchased
• Her book: strategically placed into the shot
• Kitchen selection: over a dozen were looked at
• Make-up & Hair: done by a professional stylist
• Lighting: soft light for jenny but hard light for food
• Audio: quiet neighborhood chosen for clean audio
• Direction: I guided her delivery and tone
• Crew: eight professionals for the entire 14 hr. day
A successful shoot happens with proper planning and then attention to detail during the entire shoot. Details matter, especially when making a DVD.

Raw Food Made Easy: A Successful DVD
So what happens when a DVD video project is creatively designed, properly planned and executed, and then introduced to market? Great reviews, high customer ratings (fifteen 5-star ratings on Amazon) and therefore constant sales! On this DVD's Amazon page, you'll read comments such as: "Food Network quality! A Joy to Watch!" - "This is a great DVD for those new to raw food." - "This is just an incredible presentation and how to DVD." - "The DVD is easy to follow and Jennifer is very clear and organized in her presentation." - and so on. The DVD is selling quite well, and plans are in the works for the next DVD.


Why an Educational DVD?
A well-made educational DVD is like a well-written book: it serves as a calling card to generate more business, and if it becomes popular enough, it will produce revenue for its creator for years to come. Not everyone has the time, or the desire, to read a book on a topic they have interest in, and therefore a properly conceptualized and produced DVD can be an invaluable teaching tool. However, whereas a book is best suited to share highly specific and detailed information (the "why"), an educational DVD is better suited to demonstrate and "show" the viewer your ideas (the "how"). Therefore, developing an overall concept for your DVD is important to its success.

Concept Development
The concept development for your DVD is the absolute most important part of the DVD production process. For example, shooting a lecture and putting that onto a DVD is the easiest and least expensive way to produce a DVD, but it can also be the most boring—thereby running the risk of losing an audience or worse, getting poor reviews. On the other hand, a well-thought out shoot that involves demonstration, various locations, additional expert interviews and perhaps testimonials not only provides excitement and interest to the educational content, but also helps better deliver the concepts being taught. This second method is more expensive to produce, but it'll probably sell more DVDs due to word-of-mouth advertising, better online reviews and greater retail interest.

The Director's Role
The Director has an understanding of the "big picture" for the DVD so that during the shoot he can 1) direct the talent and crew to set up shots in a timely manner (at $500 an hour, every minute counts), 2) make sure that what was recorded is indeed what the DVD requires (or it's done over again), and 3) modify concepts and set-ups as needed when there are budget or time constraints during the shooting process. The Director holds the vision for the DVD so that the final edit looks and feels like what was conceptualized from the beginning.

Standard Definition or High Def?
The footage can be shot with a high definition camera in a 16:9 ratio ("widescreen") or a standard definition camera in a 4:3 ratio ("regular" TV). High definition footage will look better on the Internet, and could be used for a Blu-Ray DVD release. Standard definition footage doesn't look very good on the Internet, but looks great on CRT TV sets. If we plan to use the footage on your web site and YouTube to promote the video, high definition may be the way to go. On the other hand, if the footage won't be used on the Internet, using a standard definition camera may be best.

Blu-Ray DVD or Standard DVD?
Blu-Ray is the new standard for high definition DVD players, but it has a low market penetration. Virtually everyone has a standard definition DVD player in their home. Unless you are creating *entertainment* (e.g., music videos, comedy, short story narrative, etc.), I recommend releasing your DVD in the standard DVD format. Keep in mind we could still shoot in the high definition 16:9 format yet release it in a standard definition DVD, thereby giving you options for a future Blu-Ray release, and high quality web videos.

The Production Budget
Making a DVD is a custom process and the budget is therefore based on how much money you want to spend and the ideas you have for the DVD. Figure a range between $5,000 and $40,000, with the nominal range being between $12,500 and $25,000. Much of the budget is determined by the number of shoot days there are, and the cost of a shoot day can range from $2,500 to $7,500 per day. Figure out what you can truly afford for the whole project— including duplication, marketing and advertising—and then cut that number in half: that's your production budget. Tell me that number and your ideas for your DVD, and we'll figure out a creative plan for your DVD.

Duplication and Replication
DVD "duplication" is an electronic process, whereas "replication" is a mechanical process. Typically, runs of less than 1,000 are "duplicated" whereas runs greater than 1,000 are "replicated." Short runs (100 ~ 500) can range in price from $3.00 to $2.00 each, including case and sleeve, whereas replicated runs of 1,000 or more can be as low as $1.00 each, with case and sleeve. Videos 60 minutes or under are DVD-5 DVDs (meaning, single sided) and videos longer than 90 minutes are DVD-9 DVDs (meaning, double-sided). DVD-9 videos cost more to replicate. For more information and pricing options, check out Disk Makers.